KupiVip E-Сommerce Services and Converse launching an official Online store in Russia
The legendary Converse brand presented its first official Online store in Russia. The KupiVip E-Сommerce Services company has worked on the project implementation, providing services on website development, arranging warehouse processing (fulfillment), logistics and customer service specifically for Converse. KupiVip E-Commerce Services will also continue administering the Online store. The website was launched in the www.amersport.ru domain, the website of Converse exclusive licensee in Russia, the Amersport, LLC company.
The website provides the Russian clients with the latest collections of shoes, clothes and accessories for adults and kids: Chuck Taylor All Star, Chuck Taylor All Star II, Jack Purcell, CONS lines. Now the virtual store fronts do not just present the models of the newest collections, but also the discounted items in the Sale section. The Company also intends to open a separate Outlet section, where the clients can find Convers models of previous seasons.
Delivery is carried out in the whole territory of Russia, Moscow residents can receive their orders the next day after completing the purchase. Call center operators work 24/7, so the clients can anytime ask questions or clarify the status of their order. The main expectations of Converse were: correspondence of site design with the brand's demands and its convenience at all stages of interaction, from the first entering to the site to the order delivery by the courier. That's why the main attention was paid to the site response speed, quality of technical and customer support and fast delivery. In order to achieve this, the Company searched for a reliable partner that would be able to provide good logistic services and competent customer support.
The experience in processing of similar projects and opportunity to provide a completed cycle of services without involving additional contractors were the key factors for which KupiVip E-Commerce Services was chosen. Moreover, the KupiVip E-Commerce Services company has its own warehouse complex, where the orders are effectively completed and shipped.
- Miroslav Zubachevskiy, Managing Director of KupiVip E-Commerce Services
"One of the crucial tendencies of e-commerce market is a multichannel structure. Today, the client is the only one to decide where and when he is willing to do shopping, that's why the companies create an integrated retail space for the customer. It is the reason, why many retailers despite their offline stores try to develop online services. We, in our turn, help the stores keep their online-service at the highest level for our clients to enjoy the convenience of Online shopping. The Converse Online store has a great potential: the brand is well known and highly demanded in Russia, and we do our best in order to maintain the high image of the brand online. Just in the first day of the website operation we received and processed a few dozens of orders without any pro-active marketing support."
By the end of 2016, Amersport, LLC plans to synchronize its sales channels: to add an option for booking interesting items on the site with an opportunity to pick up the order in offline stores. Also the Company is up to implementing a big project related to shoes customization: it will be possible to create your own design right on the site and then receive your shoes through courier service.